Arashi to attempt to set 3 world records

Published on January 28th, 2011.


According to Oricon, Sankei News and many blogs out there, Arashi will attempt to break three world records!

On January 27th, sixty versions of KDDI’s Android au IS03 mobile phone CMs will be aired and the group will try to break the record for:

  • “Most number of versions of a TV commercial advertising the same product broadcast on regular TV within 24 hours”
  • “Most number of versions of a TV commercial advertising the same product broadcast on one pay-TV channel within 8 hours”
  • “Most number of versions of a TV commercial advertising the same product broadcast within one 30-minute TV show”

We put everything we had into every commercial, and it was a lot of fun. I hope people can watch them. – Jun Matsumoto

Each commercial will introduce a different application or feature for KDDI’s  au Android smartphone. One of the features include a Google Translate application. Masaki Aiba spoke into it during the KDDI event, sending group member Kazunari Ninomiya a  message in another language.

“I love you, Kazunari”

“I don’t love you” Nino responded.

Aw, Nino! How can you not love Aiba!?

I think it’s a neat idea, however, no matter how much I LOVE Arashi, I think it would be annoying if all I saw were KDDI CMs during a 30 minute show. What do you say?

  • http://yonasu.com/ yonasu

    Well, of course it’d be a bit annoying just seeing KDDI commercials… but with all the different versions it could be fun! Especially when Arashi is doing it^^

    And that answer is totally Nino :P

    • http://twitter.com/Ami1982 Amy

      I know! lol. I can picture his deadpan face saying that.

      True, if they are all different it might not be so bad. I was searching for some of the CM’s but haven’t found any yet. I’m sure we will find some in the next couple of days.

  • http://myshashin.tumblr.com TicTaek

    Oh Arashi….

    I’m down for this. But yah, not all at once. Keep us updated!